When WhatsApp refuses a message, QuickSamvaad shows Meta's error code and what it means beside the message, in the campaign report and in the API. Find the code below. Paste a code into the help center search to jump straight to it.
Error codes
The 24-hour window
131047
Not retriedConversation window closed
- What it means
- More than 24 hours have passed since the customer last wrote to you, so WhatsApp only accepts an approved template. QuickSamvaad marks the window as closed straight away.
- Fix
- Send an approved template instead. In the inbox the composer switches to Templates only on its own; once the customer replies, the window opens again for 24 hours.
About the recipient
131049
Never retriedMeta's marketing limit for this person
- What it means
- Meta caps how many marketing messages one person receives from all businesses, to keep WhatsApp useful for them. This person reached the cap. It is not a fault in your template or your account.
- Fix
- Do nothing now. QuickSamvaad never retries this error and rests the contact from marketing for 24 hours; campaigns skip them until then as Resting after Meta's limit. Utility and service messages still go through. Sending fewer, more relevant offers helps more of them land.
130472
Never retriedPart of Meta's experiment
- What it means
- Meta holds back marketing messages to a small group of people to measure how marketing affects them. This person is in that group.
- Fix
- Nothing to fix. QuickSamvaad never retries it, and leaves the contact out of marketing campaigns (shown as In Meta's holdout group) until they message you again.
131026
Not retriedCan't receive WhatsApp
- What it means
- The number isn't on WhatsApp, is on a very old version of the app, or the person hasn't accepted WhatsApp's latest terms. Meta deliberately doesn't say which.
- Fix
- Check the number and its country code on the contact. If it is right, ask the customer to update WhatsApp, or reach them another way. Repeated sends to the same number fail the same way.
131050
Not retriedThey stopped marketing messages
- What it means
- The person turned off marketing messages from your business inside WhatsApp.
- Fix
- Respect it. Leave them out of promotions; they can still get order updates, reminders and replies to their own questions.
Speed limits
131056
Retried automaticallyToo many messages to one person
- What it means
- Your number sent messages to the same person faster than WhatsApp allows for one pair of numbers.
- Fix
- QuickSamvaad waits and tries again automatically, leaving a longer gap each time. If you see it often, send one longer message instead of several short ones in a row.
130429
Retried automaticallyNumber throughput limit
- What it means
- Messages were sent faster than your number's per-second limit (80 a second on the Cloud API, 20 for coexistence numbers).
- Fix
- QuickSamvaad paces sends below this limit and retries automatically. If a message still fails with this code, contact us with the campaign name.
131048
Retried automaticallySpam rate limit
- What it means
- Meta slowed your number because many recipients blocked or reported it recently.
- Fix
- Sending pauses briefly and resumes on its own. Before your next campaign, send only to people who agreed to hear from you and check your quality rating in Settings → Channels.
Template and content errors
132000
Not retriedVariables don't match the template
- What it means
- The number of values sent didn't match the number of variables in the approved template.
- Fix
- Open the campaign's Message step (or the bot step) and map every variable. If the template was edited on Meta recently, refresh templates and map again.
132001
Not retriedTemplate not found on Meta
- What it means
- No approved template with this name exists in this language on your WhatsApp Business Account.
- Fix
- Check the template's language and status in Templates. If you created or changed it in WhatsApp Manager, use Sync from Meta in Templates so QuickSamvaad picks it up.
132005
Not retriedMessage too long
- What it means
- With the values filled in, the message is longer than Meta allows.
- Fix
- Shorten the values you map into variables, or tighten the template body.
132007
Not retriedContent policy
- What it means
- Meta's commerce or content policy blocked the filled-in message.
- Fix
- Change the wording or the values you insert. Check Meta's WhatsApp Business Messaging and Commerce policies for what is not allowed.
132012
Not retriedA value has the wrong format
- What it means
- A variable's value didn't match what the template expects, for example text where a media header needs a file.
- Fix
- Check the header media and every mapped value against the template's preview.
132015
Not retriedTemplate paused
- What it means
- Meta paused the template because recipients reacted badly to it (blocks, reports, low read rates).
- Fix
- Campaigns using it pause themselves. Wait for Meta to unpause it, or create a better-targeted template and send that.
132016
Not retriedTemplate disabled
- What it means
- Meta disabled the template after repeated quality problems. It can't be sent again.
- Fix
- Create a new template with different wording and send it to a narrower, opted-in audience.
131008
Not retriedA value is missing
- What it means
- A required variable had no value.
- Fix
- Add a fallback when you map the variable, so contacts without that attribute still get a sensible message.
131009
Not retriedA value isn't valid
- What it means
- Meta rejected one of the values, often a malformed link or phone number.
- Fix
- Check URL and phone values in the mapping; links must be full https:// addresses.
131053
Not retriedMedia couldn't be sent
- What it means
- Meta couldn't download or process the image, video or document.
- Fix
- Use a supported file type and size, and make sure any link is public (not behind a login).
Your Meta account
131042
Not retriedPayment issue on your Meta account
- What it means
- Meta couldn't charge your payment method for paid messages.
- Fix
- Add or fix the card in Meta's Billing hub for your business portfolio. Paid messages fail until it is fixed; replies inside an open window are not affected.
131031
Not retriedAccount locked
- What it means
- Meta locked your WhatsApp Business Account, usually after a policy review.
- Fix
- Open WhatsApp Manager to see the reason and request a review.
368
Not retriedTemporarily blocked by Meta
- What it means
- Meta restricted the account for a policy violation.
- Fix
- QuickSamvaad pauses the number for an hour and shows an alert. Check WhatsApp Manager for the reason before sending again.
190
Retried automaticallyConnection to Meta expired
- What it means
- The access QuickSamvaad holds for your WhatsApp account is no longer valid, for example because someone removed it in Meta Business Suite.
- Fix
- QuickSamvaad pauses the number, keeps your messages queued and shows an alert. An owner or admin should connect the number again from Settings → Channels; queued messages then go out on their own.
Quality or messaging limit changed
| You see | Do this |
|---|---|
| Quality rating dropped to yellow or red | Pause marketing campaigns. Look at the last few campaigns' read rates and opt-outs, narrow your segments to recently active, opted-in contacts and make opting out easy. Quality recovers as recipients respond better. |
| Messaging limit went down | Meta lowers limits after quality problems. Campaigns already respect the new limit and spread sends over more days. Improve quality before large sends. |
| Number shows Critical | Open the number in Settings → Channels for the reason. If Meta restricted it, check WhatsApp Manager; if the connection was lost, an owner or admin should connect it again. |
| Display name declined | Change it in WhatsApp Manager so it clearly matches your business name, then wait for review. |
Connection problems
- Meta's window doesn't open: allow pop-ups for QuickSamvaad and turn off blockers for facebook.com, then try again.
- "Connected to another workspace": a WhatsApp Business Account belongs to one workspace at a time. Disconnect it there first.
- "The authorisation expired": Meta's code is single-use and short-lived. Start again; finished steps are reused.
- Messages stopped arriving: check the number's health in Settings → Channels. If it shows a connection problem, someone may have removed QuickSamvaad's access in Meta Business Suite; connect the number again.
Template problems
- Rejected: open the template to read Meta's reason, fix it and submit again. The template guide lists every common reason.
- Approved as Marketing instead of Utility: Meta found promotional wording. Remove it and create a new utility template, or keep it as Marketing.
- Can't edit an approved template: Meta allows one edit per template in 24 hours, and the edit goes back to review.
- Created in WhatsApp Manager but missing here: use Sync from Meta in Templates; it also runs every night.
Campaign problems
| You see | Why | Fix |
|---|---|---|
| Paused: template paused or disabled | Meta paused the template for low quality. | Resume once it is approved again, or cancel and use another template. |
| Paused: sending number disconnected | The number lost its connection. | Connect it again, then resume. |
| Paused after repeated errors | Sending hit errors several times in a row. | Resume to try again. If it pauses again, contact us. |
| Waiting for quiet hours | It's between quiet-hours start and end in the campaign's time zone. | Nothing; it continues when quiet hours end. Change quiet hours on the next campaign if you need to. |
| Waiting for the messaging limit | The audience is bigger than today's limit. | Nothing; the rest goes out as the 24-hour limit frees up. |
| Failed: schedule missed | It couldn't start within six hours of its time. | Schedule it again. It was not sent at an odd hour. |
| Fewer recipients than expected | Contacts were left out: no consent, opted out, resting after Meta's limit and so on. | The review step and the report list every reason with a count. |
A bot isn't replying
- Is the bot published? Drafts never run.
- Does the trigger match? Test the customer's exact words in the simulator.
- Is the conversation assigned to a person? Bots don't start in assigned conversations.
- Did a bot already hand this conversation off? It stays with people until the conversation is resolved.
- Did the customer send an opt-out word? That stops the bot.
- Is the window closed? Free-form bot messages wait until the customer writes again.
Import problems
- Wrong characters or the import fails at once: save the file as CSV UTF-8 (in Excel: Save As → CSV UTF-8).
- Many rows rejected: download the error report. It lists the row, column and reason, such as a phone number that isn't valid for the default country.
- Numbers read as the wrong country: include the country code, or set the default country before starting.
- Contacts skipped: duplicates within the file, or existing contacts when "update existing" is off.
Webhook endpoint turned off
QuickSamvaad turns a webhook endpoint off after 50 failed deliveries in a row. Fix your endpoint, turn it back on in Settings → Developer, then redeliver the events you missed from the delivery log. Details in Developers.
Still stuck?
Contact us with the campaign or conversation, the time, and the error code you see. Never send us passwords or your Meta login.