Analytics has five views: Overview, Agents, Campaigns, Templates and Costs. Owners, admins, managers, developers, billing and viewer roles can see it; agents can't. Choose a date range, group by day, week or month, and filter by number. Days follow your workspace's time zone.
What the numbers mean
| Number | Definition |
|---|---|
| Sent | Messages WhatsApp accepted. |
| Delivered | Messages that reached the phone (read messages count as delivered). |
| Read | Messages opened by people with read receipts on. |
| Delivery rate | Delivered ÷ sent. |
| Read rate | Read ÷ delivered. A lower bound, since many people turn read receipts off. |
| Failure rate | Failed ÷ (sent + failed). |
| Unique contacts reached | Different people you sent at least one message to in the period. |
| First response time | From a customer's first message to the first reply by a person, per conversation. Shown as the median and the 90th percentile, so one very slow chat doesn't hide the typical experience. |
| Resolution time | From the start of a conversation to when it was resolved. |
| Opt-ins / opt-outs | Marketing consent changes recorded in the period. |
A message counts on the day it was sent or received, even if it was read days later. Today's numbers are live and update within a minute; earlier days are final.
Agents
For each person and team: conversations, how many got a reply and were resolved, response and resolution times, and messages sent. A conversation counts for whoever it is assigned to now, so reassigned chats move with the assignment.
Campaigns and templates
Campaigns compares every campaign launched in the period: recipients, delivered, read, replied, clicks, failures and cost, with reply and click rates. Templates shows the same numbers per template and language, with its status and quality.
The cost console
Costs shows what Meta actually charged, taken from the price Meta reports with every delivered message. Campaign estimates never appear here, only real charges.
- Spend by category, by recipient country and by number, over time.
- Free service replies: how many of each number's 1,000 free service messages this calendar month are used, with a projection to month end and the likely cost beyond the free allowance.
- A projection of this month's total spend from the month so far.
- An estimate of what your bots saved, based on conversations they handled without a person.
Export a report
Export any view as a CSV file that opens in Excel or Google Sheets. Exports are prepared in the background; the download link works for 15 minutes and the file is kept for 24 hours, so export again when you need fresh figures.